Digitalization is one of the key factors that contribute to a company’s growth. It is actually more than the treatment of paper and using computers to log info – it is actually about setting up a new way of doing business that focuses on customer satisfaction, internal conversation, and the circulation details. It is regarding being more effective, gaining presence over firm spend and making decisions with exact numbers, along with connecting your complete team to a common mission that drives worldwide growth.

This can be a dynamic method that adjustments the ways businesses create and capture value in the marketplace. This may also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive placement, firms has to be constantly aware of digitalization’s effect on their BMs and the neighboring business environment.

To explore the effects of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees working in two distinctive industries, vehicle and information. Due to the fact that equally industries are seen as a different business models, this research design and style allowed for an in-depth a comparison of how digitalization impacts the building blocks of any firm’s BM.

The selection interviews revealed that inside the media market, the impact of digitalization was felt many clearly in connection with value creation and benefit capture aspects. This was primarily due to the fact that the media channels industry spots strong focus on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.